Case Study:
CooperVision EMEA
Building a multilingual commercial academy for a global healthcare brand
The challenge
As a global leader in contact lenses, CooperVision has a multitude of disparate, multinational teams. The challenge was to create one shared commercial language across EMEA sales and marketing, equipping more than 130 team members, across multiple languages with common tools and techniques.
Our approach
We designed an immersive workshop for their teams across EMEA rooted around live commercial challenges. The aim was to connect the disparate, multinational teams and create shared goals and strategies to enable them to achieve dynamic business growth.
We created an approach that was specifically tailored to the company’s needs with a focus on empowerment not just training. We used simple, impactful frameworks that would unite a large group who were working in multiple languages. Local teams worked in the language they felt most comfortable using, then shared back in English, giving everyone the space to explore ideas fully while building common understanding across the region.
Instead of a fixed, time-led agenda, we used a visual learning flow moving from context, through experience, to outcome. Images and storytelling helped ideas cross language barriers, while the flexible flow let us adjust the pace to the group’s learning. Simple frameworks, team exercises, presentations and repeated practice throughout the workshop to embed the learning faster turned the learning into clear, relevant actions.
The results
The workshop gave more than 130 sales and marketing team members a shared commercial vocabulary and a more consistent way of working. CooperVision’s teams can now use the same tools and shorthand to frame opportunities, communicate insight and explain the change required – making collaboration across functions, markets and languages faster and clearer.
“Training a large group across multiple languages is challenging, but Uspire made it look easy. They set a great pace, made time for feedback and checked understanding across every team. We now have a simple language across the organisation – BLUF, ABCD and CEO – this may not mean a lot to some, but everyone in our company understands what it means and why it matters. Uspire knew how to motivate different people, connect ideas and celebrate success, making everyone feel valued.”
Category & Insight Director,
CooperVision
