Whilst it can be underpinned by data; a compelling reason is more likely to bring the change that is needed to life. One of the most effective ways of doing this is by storytelling. The more memorable the business tale is, the more likely the behavioural change will happen.
The neuroscience behind storytelling suggests that humans respond better to a relatable tale and process the idea better than when presented with a load of facts and figures. The main aim is not to provide the decisions, but provoke the decisions that need to be made.
When talking to clients don’t just rely on numbers, use active language like this will; ‘make you money’ and ‘save you money’. If you are using analytics, use simple, clear graphics that are easy to get through, and then allow them to ask you questions.
To get clients to be data-driven, you need to get them to realise what the benefit of the information is to them and this is done mainly through how you present. You can read Uspire’s tips on how to present with impact here.