How do we find, keep and grow business?
The cost of acquiring customers is 5-7 times more than retaining existing ones. Fact.
Yet 44% of companies focus more on new business than retaining existing business. Fact.
It’s also fact that an existing customer has a 60-70% probability they’ll buy something new from you… (vs 5-20% probability of a some one new doing so).
Isn’t it worth reconsidering the priority you place on these two activities?
Finding, keeping and growing business can be achieved using a variety of skills and coachable behaviours: