The re-set was set to be an industry game-changer with risks as well as opportunities associated with it.
As a market leader, it was essential to engender increased customer satisfaction and build trust as we took our customers and associates through the re-set.
The business challenge was to grow our sales team’s capability in weeks and not months. To enable them to present a compelling Category based sales story on the business change and to upskill them commercially, while keeping engagement high and a sense of achievement.
Our brief to Uspire was clear. Understand the full dynamics of the project scope, from sales capabilities to the tools required for the creation of the selling story. We then asked them to rapidly build the materials and sufficiently coach associates so that we could land the re-set.
Working with Uspire, I found them not only agile but hugely empathetic to the project at hand. They took the time to engage, listen and appropriately assign resource for us to deliver the project at pace and to a critically short deadline. Associates confidence in what they were facing and ultimately managing soared, and they developed their commercial awareness at the same time. We observed that customer engagement was high, and we landed the project on time and to target. I can confidently say that the results in terms of business and associate growth are a testament to how Uspire engaged and fulfilled the brief.
May Philpot, Royal Canin Sales, Marketing & Insight Director.